Introduction

This Privacy Policy is designed to help users of the BackRoad app, developed by Spine Care Partners, LLC ("we", "us", or "our"), understand how their personal and sensitive information is handled as they use the app to manage, treat, and prevent back pain. By using BackRoad, you agree to the collection, use, and sharing of your data as described in this policy.

Contact Information

For any questions or concerns regarding this Privacy Policy or the handling of your personal information, please contact us through the following means:

• Phone: +1 (586) 615-0617
• Email: tom.neuner@spinecarepartners.com

Data Collection and Use

The BackRoad app collects and uses various types of personal and sensitive information to provide and improve our services, including but not limited to:

• Personal Identification Information: Name, email address, date of birth, and gender.
• Health and Medical Information: Information regarding your back pain condition, treatment history, and daily pain management activities.
• Device and Usage Information: Information about how you use the app, your device type, and operating system.

This information is collected through your direct inputs, the use of the app, and, with your consent, from wearable devices that monitor physical activity.

Purpose of Data Collection

The data collected is used to:

• Help you take care of your back health and provide you with personalized information based on the latest scientific evidence. This way, you can make informed decisions about how to prevent back pain and what treatments are best for you.
• Offer personalized treatment and prevention ideas for you to choose.
• Monitor your progress and adjust plans as necessary adding to your choices.
• Improve app functionality and user experience.
• Communicate with you about updates, tips, and promotional offers, if you opt-in.

Data Sharing and Disclosure

Your personal and sensitive information may be shared with:

• Healthcare Providers: With your consent, we may share your information with healthcare professionals to coordinate your care.
• Service Providers: Third-party companies that assist us in providing the app, such as cloud hosting services.
• Legal Obligations: We may disclose your information if required by law or in response to legal processes.
• Insurers: With your consent, we may share your information to your insurance company
• Employers: With your consent, we may share your information with your employer

Except as described above, we will not share your personal or sensitive information with any other third parties without your explicit consent.

Secure Data Handling

We implement a range of security measures to ensure the confidentiality, integrity, and availability of your personal and sensitive data. These include encryption in transit and at rest, access controls, and regular security assessments. Despite these measures, please be aware that no security system is impenetrable.

Data Retention and Deletion

We retain your personal and sensitive information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. You may request the deletion of your data at any time by contacting us using the contact information provided above. Upon request, we will delete your information from our records, except for any data we are required to retain by law.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this policy periodically for any updates.

Conclusion

Your privacy is of utmost importance to us at Spine Care Partners, LLC. We are committed to protecting your personal and sensitive information and using it only in ways that you have agreed to. If you have any questions or concerns about this Privacy Policy or your information, please do not hesitate to contact us.

Effective Date: 03.05.2024